Privacy Policy


Last updated: Thursday, 3 February 2022

This Privacy Policy sets out how ALG Management Pty Ltd (ABN 82 164 304 125) and any of our other registered and/or business trading names including Pride & Joy Sydney (together, the Adam Lowe Group, we, us or our) manages personal information.

In this Privacy Policy, personal information means any information or opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in a material form or not.


By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with and for the purposes specified in this Privacy Policy and/or as otherwise disclosed to you, for example, at the time the information was collected.

You are not required to provide personal information to us.  However, if you do not provide us with all the information we request, the services we provide to you may be affected, or we may not be able to provide these services to you at all.


We collect personal information when you:

  • interact with our website/s, and (Website),
  • subscribe to receive communications from us;
  • purchase tickets to events hosted by us or our partners;
  • apply to volunteer or work for us;
  • apply to sponsor our events or activities and/or provide such sponsorship to us; and
  • tender to provide or actually provide goods or services to us.

The types of personal information we collect from or about you will depend on the nature of your interaction with us. Examples of the personal information we collect may include your:

  • name;
  • date of birth or age;
  • gender and/or preferred pronouns;
  • contact details including your address, phone number and email address;
  • credit card or other online payment details;
  • details regarding activities you would like to experience or participate in, such as your preferences in relation to music, parties and events;
  • photos and/or video images of you where they are submitted to us or taken by us at our events (including in the context of safety and security, crowd control or crowd-counting technologies) or tagged on social media with hashtags we use to promote our events.

We typically collect personal information directly from you through our website. We may also collect personal information about you from third parties such as Tickets Agents or other booking services. We will take reasonable steps to ensure that you are made aware of the information provided to us by a third party. We don’t guarantee website links or policy of authorised third parties.


If you are in the European Union (EU) (including the European Economic Area) or the United Kingdom, the collection and processing of your personal information will be subject to the General Data Protection Regulation (2016/679) (EU GDPR) or the version of GDPR which has been incorporated into the laws of the UK by virtue of section 3 of the European Union (Withdrawal) Act 2018 (UK GDPR). References in this Privacy Policy to the “GDPR” are to the EU GDPR and/or UK GDPR, as applicable. In providing our services to you, we may collect and process personal information as outlined in this Privacy Policy. Otherwise, including for individual users of our services, we will be a data controller for the purposes of the GDPR and this policy includes information that must be provided to you when we collect your personal information.


We will not use or disclose your personal information for any purpose other than the purpose for which it was collected (or a related purpose) unless you have consented to that other purpose, or we are permitted to do so by law. 

When we collect personal information, we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

We collect your personal information for the primary purpose of providing our services to you, these may include

  • tailoring our activities and other services to your needs;
  • improving our activities and other services;
  • promoting our activities and other services to you;
  • promoting the services of our partners and sponsors to you;
  • processing payments;
  • sending newsletters, promotional materials, surveys, information about contests, and emails or other communications to you about our events and activities;
  • to conduct market research;
  • the general management and conduct of our business, including responding to complaints, inquiries, or requests; and
  • complying with safety requirements (including crowd control), our insurance and legal obligations.

We may disclose your personal information to third parties in certain circumstances, including, for example:

  • to our related bodies corporate, professional advisers, contractors, consultants, venue operators, promoters, ticket sellers, and to insurance providers;
  • service providers who assist us in supplying our services or who perform operational, administrative and other related functions on our behalf (including technology and business service providers, and mailing houses such as Campaign Monitor. We will only disclose limited personal information to our third party service providers to the extent required for the service provider to effectively provide their services to us;
  • other persons or organisations in order to comply with our legal obligations, which may include emergency situations, and assisting law enforcement agencies.

If you do not wish for your information to be used or disclosed for these purposes, please contact us.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive. Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

We collect information that your browser sends whenever you visit our Site (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

We may use this information to analyse trends, administer the site, track members or visitors’ movements and gather broad demographic information for aggregate use.  IP addresses are not linked to any personal information.


We will take such steps (if any) as are reasonable in the circumstances to ensure that the personal information we collect is accurate, up-to-date, and complete, and that the personal information we use and disclose is accurate, up-to-date, complete and relevant (having regard to the purpose of the use or disclosure). To assist us, please ensure that the information you provide to us is accurate, up-to-date, and complete.

We will also take such steps (if any) as are reasonable in the circumstances to protect the personal information we collect and hold from misuse, interference and loss, and from unauthorised access, modification or disclosure.

If we hold personal information about you that is no longer needed for any purpose for which it may be used or disclosed, we will take such steps as are reasonable in the circumstances to destroy or permanently de-identify that personal information.

Please let us know if you have any concerns or complaints about the way we are handling your personal information so we can address them. We will review any complaints and respond to them within a reasonable period of time acknowledging receipt of the complaint and informing you of the next steps we will take in dealing with your complaint.

If we are unable to satisfactorily resolve your concern or complaint, you can contact the Office of the Australian Information Commissioner (OAIC). To make a query concerning your privacy rights, or to lodge a complaint with the OAIC about how we have handled your personal information, you can contact the Commissioner’s hotline on 1300 363 992. The OAIC has the power to investigate the matter and make a determination.


The Adam Lowe Group may disclose personal information to overseas recipients such as its service providers in order to provide its products and/or services and for administrative, data storage or other business management purposes.  The countries in which the recipients are likely to be located include New Zealand, the United States, Canada, and the European Union.  It is not practicable to identify any other countries in which recipients are likely to be located.

Overseas recipients may have different privacy and data protection standards.  However, before disclosing any personal information to an overseas recipient, the Mardi Gras Group will take steps, that are reasonable in the circumstances, to ensure the overseas recipient complies with the APPs, EU data protection laws (where applicable) or is bound by a substantially similar privacy scheme.


You also have in certain circumstances the right to request that the personal information that is collected from you is erased, its further processing is restricted, or to object to its further processing and the right to data portability.  You can also ask that personal information provided by you to us is transmitted to another party.  You may also withdraw your consent where it has been provided as a condition of our processing your information or object to the further processing of your personal information in certain circumstances.

If we refuse any request you make in relation to these rights, we will write to you to explain why and how you can make a complaint about our decision.

To make a request in respect of these rights or to make a complaint, please contact us via the contact details supplied at the end of this privacy policy.

You also have the right to lodge a complaint with a relevant data protection supervisory authority (for example in the place you reside or where you believe we breached your rights).


The Website and our email communications may contain links to other websites. We do not control these websites or any of their content and if you visit these websites, they will be governed by their own terms of use (including privacy policies).  We encourage our visitors and subscribers to be aware whenever they leave the Website, and to read the privacy statements of each and every website that collects personal information.


This Privacy Policy is effective as of Thursday 3 February 2022 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. 

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.


If you have any questions about this Privacy Policy or if you wish to request access to your personal information, correct or update your details, or raise any privacy concerns you may have, our contact details are as follows:

ALG Management Pty Ltd


Pride & Joy Sydney


Scroll to Top